Likeable social media book

Likeable social media book summary norwich business school. If youre been on social media for a while, this book may help you develop a more effective strategy. Read the book on paper it is quite a powerful experience. Access a free summary of likeable social media, by dave kerpen and 20,000 other business, leadership and nonfiction books on getabstract. Author dave kerpen answers the question about social medias business value on the very first page. How to delight your customers, create an irresistible brand and be generally amazing on facebook and other social networks. In likeable social media, dave kerpen reveals the secrets to building a brands popularity by being authentic, engaging, and transparent on facebook and other social media sites. About is a free web service that delivers books in pdf format to all the users without any restrictions. Does it feel like every brand is going viral but yours. I especially liked the action plans at the end of each chapter. Includes access to 3 exclusive ebooks for hardcover readers only.

Kerpen is also a frequent keynote speaker and media commentator. What other book might you compare likeable social media to and why. Dave kerpen is ceo of likeable media, a social media and wordofmouth marketing firm, which was included in the inc 500 fastestgrowing private companies in the united states for both 2011 and 2012. Likeable social media pdf by dave kerpen bookspdf4free. When you take on this responsibility, its important to keep in mind what you think might be common sense, isnt after all. Review the key ideas in the book likeable social media by dave kerpen in a condensed soundview executive book summary. Hi im douglas burdett, host of the marketing book podcast and id like to tell you about the book, likeable social media, revised and. Likeable local is a software and service solution used by hundreds of marketing agencies to profitably manage their clients social media. Download this book from bookspdf4free in pdf format to read it on any device. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks.

He begins early in the book by sharing an analogy about. He begins the book by telling the story of waiting in the checkin line at the trendiest hotel in las vegas. How to quickly propel your business beyond the competition social media teaches businesses how to be nicer to people. Learned a lot about paid media, also great on resume for social. Nov 09, 2019 download likeable social media pdf by dave kerpen published on 6 may 2011. In my day job, im the founder and ceo of likeable local, a social media software company serving thousands of small businesses, as well as the chairman and cofounder of likeable media, an awardwinning social media and content marketing firm. He is also the author of the book, likeable social media. Now its time to get started marketing your book on social media. Our blog is uptodate with the latest tips, tricks, and inspiration from the smartest team in social. Jun 25, 2015 kerpens list of accomplishments is a pretty lengthy one most notably including his bestselling book, likeable social media, leading likeable media and likeable local. Dave starts every chapter by sharing his personal experience as well as experience fro people around him. Dave kerpen, 2011 this book is divided into 18 main chapters, which are all strategies for everyone to enhance their brand performance on social media. Social media tools discussed in this book were current at the time of printing.

With over one billion users, facebook is a nobrainer part of your marketing strategy. Likeable social media, revised and expanded by dave kerpen. How to delight your customers, create an irresistible. However, these tools change quickly, and the reader should check the companys site and read current policies and guidelines related to the tools in case changes and updates have been made since the time of printing. Likeable social media book summary norwich business.

Likeable social media dave kerpen soundview summary. Engage customers and crowdsource innovation online create content that resonates with consumers and provides value integrate social media into the entire customer experience effectively deal with criticism and negative feedback on social media grow your audience across social channels, and much more. The best books to improve your online branding and social. Kerpens first book was a ny times bestseller, likeable social media. I recommend this book for anyone interested in social media and in particular for small and medium businesses and business owners. Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and chairman of likeable media, a contentasaservice firm that works with big brands. Likeable social media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement. There are so many books that concentrate on what you should do on facebook or other social media, but not many goes deep into the point that how to actually do it. Dave kerpen reveals the remarkable returns youll get when you gain the trust of your customers and stakeholders. The secret to successful wordofmouth marketing on the social web is easy. According to dave kerpen in likeable social media, marketingheavy messages work the best in providing value to your target audience. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks 9780071762342 by kerpen, dave and a great selection of similar new, used and collectible books available now at great prices. Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and chairman of likeable media, a contentas. Ive only read a few social media books however think like a rockstar by mack collier certainly comes to mind.

I was reminded of this after reading dave kerpens likeable social media. The fastest way to contact me for more free business advice is on facebook. You should always include a bio on your amazon author page. His groundbreaking bestseller likeable social media changed the way businesses interact with their customers on a daily basis.

Before launching a social advertising campaign its best to have. Likeable social media is the book that will teach you how to delight your customers and create an irresistible brand. Michael stelzner, ceo of social media examiner and author of launch. Kerpen first received media attention in the boston sports market in the late 1990s and early 2000s for his unique vending sales strategies at professional sporting events. If youre new to social media, likeable social media is a good introduction.

He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1800flowers and cumberland farms. As the subtitle might convey, dave has a lot to say about how to do social media right. In todays social media world, it literally pays to be likeable. Best of all, if after reading an e book, you buy a paper version of likeable social media. Dave kerpen is the ceo of likeable media and one of only 48 facebook preferred developer consultants. Have you listened to any of christopher princes other performances. An icon in the shape of a persons head and shoulders. We will provide summary for the books so that you can read more than 3 books in one hour. My secret to success in business and in life is simple. His other books include likeable business, likeable. Aug 07, 2011 if the jury is still out on social media in your mind, then i recommend you read likeable social media. There are so many books that concentrate on what you should do on facebook or other social media, but not many goes deep into. Feb 14, 20 likeable social media in todays world social media drives everything. Mar 10, 2019 more than three billion people are now on social media.

Dave kerpen is a new york times bestselling author, serial entrepreneur, and global keynote speaker. The first time straight throughthen taking notes the second time. Dave kerpen is a personal friend of mine whom ive got connected to thanks to social media. Likeable business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. The title of the book, after all, talks about being likeable which accurately connotes how to use social media to shape the image of your brand in customers eyes, not how to hard sell them through advertising. Feb 14, 2019 likeable social media shows you how to. From one of the worlds leading figures in the world of social medi. Likeable social media agency digital marketing firm. The book is heavily facebookoriented, although most of the other networks are at least mentioned in the appendix. If youre not in the social media marketing game, youre not in the game at all. Likeable social mediahow to delight your customers and create an irresistible brand by dave kerpen. However, these tools change quickly, and the reader should check the companys site and read current policies and guidelines related to the tools in case changes and updates have.

The book is written to be engaging for all levels of expertise in social media and id highly recommend to anyone from the pros looking to spark some creative ideas or explore best practices to beginners looking to capitalize on this emerging communications medium. I truly believe people who stay there longer than a year do love likeable but it takes a certain type of person to buy into it. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks by dave kerpen and a great selection of related books, art and collectibles available now at. Download likeable social media pdf by dave kerpen published on 6 may 2011. A friends recommendation is more powerful than any advertisement. The book quickly climbed the charts of the new york times and usa today to become a national bestseller. May 06, 2011 if youre new to social media, likeable social media is a good introduction. How to use social media to market your book ny book editors. Engage customers and crowdsource innovation online create content that resonates with consumers and provides value integrate social media into the entire customer experience effectively deal with criticism and negative feedback on social media grow your audience across social channels. I wrote a new edition of likeable social media so everyone has the ability to transform their business and effectively provide value using todays. What other book might you compare likeable social media to, and why.

In 2011, our chairman dave kerpen published likeable social media. Carry this or a modified bio over to all of your social platforms, especially amazon. This book is an incredible resource for my company, and really helped me, as a ceo, create action items for exactly what to do next to get started. More than three billion people are now on social media. Mar 19, 2015 likeable social media, revised and expanded. What is the most important element of a facebook ad. These books will show you how to up your social media game. Kerpen is the cofounder with his wife caroline kerpen and ceo of likeable media, a social media marketing firm founded in 2006 and based in new york city. The new york times and usa today bestsellerupdated with todays hottest sites. This book will teach you how to make that change for your entire business.